Module 3

Deliverability Engine

Dedicated sending infrastructure, isolated from your primary domain, with authentication, warm-up gates, pacing, suppression and reply routing.

Infrastructure layers

Identity

Dedicated domains

Cold sending uses separate domains or isolated subdomains. The brand domain is not the experimental range.

Authentication

SPF, DKIM, DMARC

DNS records are scoped deliberately, with alignment and failure handling reviewed before launch.

Warm-up

Staged ramp

Mailboxes start with low, consistent volume. Expansion requires stable bounce, complaint and engagement signals.

Guardrails

Launch gates

DNS, mailbox health, audience availability, suppression, content policy and pacing must pass before live sends.

Capacity planning calculator

This is a planning calculator, not a deliverability or reply forecast.

Day 22Earliest controlled launch day after warm-up
120First-touch emails / sending day at full capacity
3,600First-touch emails / month at full capacity

Assumes stable mailbox health and launch gates passing. It does not predict inbox placement, replies, meetings or revenue.

What we do not promise

Main Direct does not guarantee inbox placement, replies, meetings, revenue, provider approval or permanent sender reputation. The engine is designed to make failure visible and prevent avoidable reputation damage.

Need the infrastructure, not another list?

Send the segment, target geographies, current data and sending setup. I’ll show whether the constraint is data quality, validation, deliverability or message architecture.

Request infrastructure review